Everyday our body loses more than eight cups of water. To keep our body and brain at their full potential we have to drink at least the same amount. We want to our full potential so we have to drink a lot of water. The problem is - you can't drink to build up stock.
When we're on the go, we should take our beverages with us. But right now our water bottles don't really fit our bags. Conventional bottles were created ages ago and didn't develop along with our mobile and modern lives. We believe it's time for the bottle to evolve!
In summer 2014 we wanted to have a device that matches our style and briefcase. That's why we created the aquabook. A slim "bottle" with unique design in premium quality made for long-term use - without worrying about hazardous ingredients!
Our vision of the aquabook is based on a serious problem: the global consumption of disposable bottles increases by 10% every year. In the USA alone this consumption causes 38.000.000.000 tons of plastic waste which partly ends up in our oceans.
Over decades consumers were tricked to buy bottled water with shrewd marketing by the beverage industry. Until this day they claim to have more healthy and tasty water than our regular tap water. Truth is, bottled water often has inferior quality than tap water and always is more expensive. We think it's a shame because e.g. in Germany tap water is one of the most strictly controlled foods at all.
By the way: Did you know that you use up three litres of water to pack up one litre of water in a disposable PET bottle? Are we joking? Nope, unfortunately not!
This consumer behaviour is a severe threat to our nature and so it is for us. We want the aquabook to create an awareness for our most precious resource on the planet: water.
We put up an information graphics to show you which advantages may appear when you use the aquabook instead of disposable PET bottles.